Strategic Clarity Labs Learnings
This is about our recent Strategic Clarity Labs session, and the learnings that we did not quite expect. In our recent Strategic Clarity Lab sessions, there was a moment of silence that changed the entire tone of the room. We had been working through positioning, not the marketing version of positioning, but the strategic one. […]
The Importance of Nemawashi in Business
The business world uses many Japanese words, which stand for a particular approach to conducting business or living life. Think about Kaizen or Ikigai. A lesser known word is Nemawashi. It is a Japanese word and concept that refers to the practice of nurturing and gently prepping the roots of a tree, meaning “going around the roots” […]
Wisdom from Richard Branson’s “Losing My Virginity”
Sir Richard Branson is well-known as a British business magnate. His rise to fame started with co-founding an enterprise that would grow into Virgin Group. He has also been outspoken about his dyslexia and ADHD. These have conferred certain advantages to him as they have framed many of his different approaches to business challenges. It’s […]
The Importance of LinkedIn to Build a Strong Professional Network
Leveraging the power of LinkedIn is both art and science. Ultimately, as with any network, it’s about creating human engagement. Many times in a conversation people will say, “Well, she is really very well-connected.” Or, “Oh, he has so many connections.” This is always said as a positive thing, and some might even be envious. […]
How to Make Case Studies Impactftul – 10 Key Factors
There is no arguing that case studies are important strategic assets for businesses. As a single content item, a case study can offer an objective assessment of a company’s products and services. It can also provide a stamp of approval as third-party validation, as well as illustrate to existing and potential customers how they can […]
6 Ways for Higher Education to Capitalize on LinkedIn
I was leading a faculty and staff workshop at a Boston area university, when a faculty member raised her hand and said, “I don’t know why I would ever need LinkedIn, I am tenured, and don’t have a need to look for a job, so why would I even have to set up a LinkedIn […]