SEO and Inbound Marketing
The Importance of SEO for Your Business
Your business needs a Search Engine Optimized (SEO) website for success as much as you need air to breathe. SEO and Inbound marketing go hand in hand. Nowadays, 90% of US users do not go past the top of Google results. Users just don’t scroll infinitely. And the picture is not far different for users from other countries and continents. As recently as three-four years ago, 70% of users would not go past the first page of Google results (when Google had official pagination). So, the trend of being beholden to whatever Google positions as priority content has been picking up greater steam. With AI in play, things are getting even more convoluted and complicated. And while there are other search engines (e.g., Bing), if you win on Google, you will win on all, that is how dominant Google is to date.
The Role of Content and Technology in SEO
As Google’s Matt Cutts put it, “The better Google gets, the lazier the public gets” in its search approach. In fact, this is validation of trust that Google engenders with the quality of its products. It is noteworthy that when it comes to organic results, Google does do its best possible job to produce them with integrity. And note that the talk of PPC (pay-per-click) influencing organic placement is unfounded. That outlook is promoted by those who either want to sell their services in PPC support or those that are unable to revamp their content, technology, and positioning to conquer and scale the organic rankings. Even within the PPC space, Google privileges the most relevant content. Google constantly drives algorithm changes and updates.
Achieving High Rankings
To achieve high rankings and placement in search results on Google, any organization needs to meet the dual challenge of SEO (technical back-end) and content. So, this means that you need to have the right, accurate, well-positioned and relevant content, and serve it up through the right technological setups. Then this will allow Google to recognize the content in its intended way. This will lead to higher rankings on search engines.
Content Hindered by Technological Limitations
So, it is possible to have perfect content that does not rise up to the top of the rankings. This happens when you don’t technologically serve up the content in a manner that allows the search engines to recognize it as valid and relevant.
Technical Setup Without Content
On the flip side, you can have the perfect technical setup, and not see the desired results. This will happen when the your content does not meet the required quality of relevance. Again, this will be a hindrance to a rise in rankings.
Achieving Top Rankings with Optimized Content and Technical Setup
To achieve the desired outcome of showing up at the top of the rankings ladder, you need to have the perfect combination of well-optimized content served up in an optimized technical environment (think of the CMS as a vessel). Think of it as a coin, you can’t have one side without the other.
We will work with you to ensure that your content is Search Engine Optimized (SEO) and rises to the top of Google rankings.
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