Digital Marketing Strategy
Introduction to Digital Marketing and Its Impact
All marketing today is digital marketing. Yes, we stand by this claim. Even if you are holding a conference or open house, think of how many digital marketing components that involve from promotion to onsite apps to follow-up surveys. Even if you mail an old-fashioned direct mail postcard, it will likely list a website address, so, yes, all marketing is digital marketing.
While on its face digital marketing may appear easy, with its frequently low barriers to entry, being effective is an entirely different matter. There is so much more to digital marketing than what meets the eye. Most everyone claims that they are experts in digital marketing, yet few deliver results that have an impact on revenue. Yes, digital marketing done right has a direct impact on revenue growth and can scale your organization.
The Role of PPC and Organic Search
Many make mental shortcuts equating digital marketing with paid PPC ad placement. While PPC has a role in certain contexts and circumstances, your digital marketing is truly succeeding only when you reach organic results through high placement on search engines for relevant non-branded keyword terms. Anyone can pay for PPC, but PPC is like a faucet filling a bottomless barrel – as soon as you stop the ad spend, your website disappears from the search engine results, and you are left looking at the empty barrel.
Overcoming Challenges and Achieving Success
